The ‘TTC Reads’ campaign, launched by The Toronto Public Library in partnership with the TTC, saw a variety of free, curated e-books delivered to Toronto commuters.

BAI’s TTC Wi-Fi network provided the connectivity needed to access the campaign microsite at all 75 Toronto subway stations. To further support the campaign’s objectives, BAI developed a custom branded Wi-Fi user experience that was uniquely designed to drive web traffic to TTC Reads.

The TTC Reads initiative not only kept riders entertained on their commutes, but also highlighted the Toronto Public Library’s valuable role in advancing education, reading and literacy in the community.

This case study highlights how our Wi-Fi ad platform helped maximize the reach and impact of this campaign.

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