BAI Communications in Australia is pleased to welcome Penny Bell to the role of General Manager, Operations & Service Integrity.

Penny Bell, General Manager Operations & Service IntegrityPenny brings more than 20 years’ experience with extensive operational knowledge, joining from Telstra where she was a business transformation executive. In that role, Penny was involved in redesigning Telstra’s retail operating model, insourcing the supply chain and operations function including several digital transformation initiatives creating an end to end supply chain experience.

Prior to this, Penny worked for DePuy Synthes, a Johnson & Johnson medical device company as National Operations, Supply Chain and Customer Service Director. Penny led an operations team of 300 staff, creating significant impact by re-negotiating key contracts and improving productivity, leading a significant transformation program.

Penny excels in the areas of strategic planning, technology, customer experience, and leadership. She has a proven track record for network building, transformation, collaboration, and developing teams that have clear priorities and expectations.

“I am very excited to join BAI Communications as General Manager, Operations & Service Integrity” said Bell. “It is fantastic to come on board at a time of renewed focus on growth within the organisation, helping to extend BAI’s value proposition, while improving agility and efficiency. It is my mission to build on BAI’s operational foundations and generate high performance and resilience in equal measure.”

“Penny is a welcome addition and will support our growth and strengthen our execution capabilities. Her customer centricity, deep operational and transformational expertise will help steer our Operations and Service Integrity teams into the future”, said Chief Operating Officer of BAI Australia, Peter Knott.

Penny joined BAI Communications Australia on 6 July 2020.