94% of all rail users believe all rail networks should have digital connectivity


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Cities and citizens are on the move. As the world becomes ever-more digitally connected, public transport systems are providing digital as well as physical connections.

Early in 2019, BAI Communications surveyed over 2,500 rail users in five global cities (Hong Kong, London, New York, Sydney and Toronto) about their expectations around transport and connectivity.

Key findings include:

1. Innovative transport systems are a defining feature of smart, world-class cities

  • 99% of rail users expect public transport to do more than just get them from A to B.
  • 83% of rail users think innovative transport systems are features of a smart city.
  • 81% of rail users believe advances in transport-related technology is already increasing their use, or changing the way they use public transport.

2. Commuters require continuous connectivity to realise the benefits of living in a smart city

  • 97% of rail users would like to see specific safety features on their networks to enhance their experience.
  • 95% of rail users would be more likely to use rail if it deployed technology-driven solutions.
  • 94% of rail users believe all rail networks should offer digital connectivity.

3. Continuous connectivity transforms cities, helping citizens be happier and more productive, and organisations be more innovative and prosperous

  • 96% of rail users believe transport innovation is an important part of modern cities.
  • 92% of commuters would benefit and better enjoy their journey if the rail network of the future evolved.
  • 73% of rail users say their ideal rail journey would encompass logistical improvements.

These findings tell us that public transport systems must look to provide continuous connectivity. This will allow citizens and employers alike to fully participate in the digital economy — which is now shaping the physical, as well as the social and economic geography of the world around us.


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Download the continuous connectivity research report