Sarah Roberts, Group CMO speaks with Landor and Fitch on the rebrand

20 April 2023

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Our new, bold and dynamic Boldyn Networks brand identity, rooted in AI, brings to life years of experience, and our future-oriented, innovative spirit. Sarah Roberts, Group CMO BAI Communications, sat down with M B, Executive Creative Director, and Jeffrey Guberman, Executive Strategy Director, Landor & Fitch, to discuss our brand transformation into Boldyn Networks, the importance of this journey to bring six brands together under one, and the challenges encountered along the way.

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